Even if you’re not a particular fan of the Bard, you are almost certain to recognize these lines:
“What’s in a name? that which we call a rose
By any other name would smell as sweet.”
– William Shakespeare, “Romeo and Juliet,” Act II, Scene 2

I can’t help wondering what Shakespeare would have made of a man who thinks names — not just of star-crossed lovers, but of buildings, airports, and bodies of water — are more important than the survival of the human race.
Methinks he would have said something on the order of:
“It is a tale told by an idiot, full of sound and fury, signifying nothing.” *
Oh, wait . . . he did.

Just sayin’ . . .
Brendochka
8/28/26
* “Macbeth,” Act V, Scene 5